Carol Tang
Futurology Manager at LEGO Group
Carol Tang is a design optimist and relentless problem-solver, fuelled by a global curiosity for human patterns and creative challenges. Her journey has spanned continents and industries, from nimble startups to global enterprises like IDEO and Google, sharpening her innovation skills with change-makers worldwide.
As a Futurology Manager in The LEGO Group’s Creative Play Lab, Carol transforms the global brand’s tomorrow by hacking innovation through play. She empowers grownups to explore possible futures with open-minds and strategic frameworks, significantly increasing the odds of crafting meaningful products and businesses for children. Rooted in Hong Kong’s vibrant culture, Carol is dedicated to designing experiences that bring positive change to life. Her expertise embodies a human-centred approach, ensuring innovation is resilient and truly connects with people.
Carol Tang
Futurology Manager at LEGO Group
Carol Tang is a design optimist and relentless problem-solver, fuelled by a global curiosity for human patterns and creative challenges. Her journey has spanned continents and industries, from nimble startups to global enterprises like IDEO and Google, sharpening her innovation skills with change-makers worldwide.
As a Futurology Manager in The LEGO Group’s Creative Play Lab, Carol transforms the global brand’s tomorrow by hacking innovation through play. She empowers grownups to explore possible futures with open-minds and strategic frameworks, significantly increasing the odds of crafting meaningful products and businesses for children. Rooted in Hong Kong’s vibrant culture, Carol is dedicated to designing experiences that bring positive change to life. Her expertise embodies a human-centred approach, ensuring innovation is resilient and truly connects with people.
Sessions
Applying futures at the LEGO Group - The playful process workshop
In this hands-on workshop, you’ll experience how The LEGO Group applies futurology to franchise innovation, building strategies that are resilient, relevant, and responsible. Future-fitting is not just a strategic necessity for LEGO—it’s embedded in how they create enduring value across generations.
Working in small teams, you’ll explore how LEGO combines futures thinking with an audience-first approach to design play experiences that thrive in a changing world. Practical exercises will show how future and audience insights translate into creative execution inside one of the world’s most beloved brands. Expect inspiration, grounded methods, and a transparent look at how future-fit thinking meets innovation at scale.
Key takeaways
Practical methods to apply futures insights to strategy and experience design
An audience-first approach to future-fit innovation
Inspiration on how LEGO translates futurology into tangible play experiences
For whom
Designers, strategists, and innovators working to connect futures thinking with real-world execution. Anyone interested in building resilient strategies that balance business reality with creative impact.
Futures & foresightApplying futures at the LEGO Group - The case study on LEGO Preschool
In a world of constant disruption, future-fitting is essential for even the most solid business areas. At The LEGO Group, future-fitting is not just a strategic necessity; it’s part of how they build enduring value across generations. Learn how to innovate with both business reality and futures in mind, showcasing the way their team applies foresights and insights in their franchise innovation, building resilient, relevant, and responsible business strategies alongside tangible play experience.
Participants will experience a case study on how The LEGO Group innovates with an audience-first approach. You’ll learn how they future-fit their play experiences in a changing world. Expect inspiration, grounded methods, and a generous look into how future-fit thinking meets creative execution inside a beloved global brand.
Futures & foresight