Florian Vollmer
Director of Insights at Autodesk
Florian Vollmer has 20+ years of design leadership experience. He builds, grows, and leads teams that create transformative experiences using journey management and service design methodologies. Florian currently is a Director of Experience Insights at Autodesk, where he has stood up a global journey management practice, integrated with a multi-method research team. Leadership roles before that include NCR and InReality. Florian teaches Advanced Service Design and Journey Management at Georgia Institute of Technology’s School of Design.
He speaks at global design and experience conferences, and his publications include ‘Journeys: From design artifacts to invaluable experience management tools’ (DMI Academic, 2022), chapters on service design and co-creation methods in “This is Service Design Doing” (O’Reilley, 2018), among other publications. Florian is a founding member of the Journey Management Alliance
Florian Vollmer
Director of Insights at Autodesk
Florian Vollmer has 20+ years of design leadership experience. He builds, grows, and leads teams that create transformative experiences using journey management and service design methodologies. Florian currently is a Director of Experience Insights at Autodesk, where he has stood up a global journey management practice, integrated with a multi-method research team. Leadership roles before that include NCR and InReality. Florian teaches Advanced Service Design and Journey Management at Georgia Institute of Technology’s School of Design.
He speaks at global design and experience conferences, and his publications include ‘Journeys: From design artifacts to invaluable experience management tools’ (DMI Academic, 2022), chapters on service design and co-creation methods in “This is Service Design Doing” (O’Reilley, 2018), among other publications. Florian is a founding member of the Journey Management Alliance
Sessions
Mastering journey management: a quick start guide
Kicking off the afternoon, our MC Marc Fonteijn will host this masterclass on journey management — designed to give you a complete introduction to the discipline, from why it matters to how to make it work in practice. It brings together stories, lessons, and frameworks from leaders who have already walked this path, offering clear takeaways you can apply when you are back at your desk.
Marc will begin by sharing his own journey, moving from service design into journey management, and how he has applied it through the Service Design Show. Jochem van der Veer (TheyDo) will then distill the top lessons from the Experience Edge podcast, highlighting the business challenges leaders face and the impact journey management can deliver when silos are connected.
Next, Jens Scharnetzki (EnBW) will bring product delivery to life, showing how every roadmap item is tied back to the reality of a customer journey — reminding us not to build before we know for whom and why. Florian Vollmer (Autodesk) will follow with Momentum through community, exploring how alignment, value, and impact are created when dispersed energy is turned into collective momentum.
After a short break, Bill Staikos will share the three things executives consistently look for when justifying spend on CX initiatives — and what every practitioner can do tomorrow to be ready. Aude Jacquemin (Lyreco) will then take us inside the changes her team made to embed journey management as a global CX function, reflecting on the process, challenges, and wins.
Mark Smith (Journey Management Institute) will close the speaker contributions with a reminder of the importance of standardization — and the value it brings when workflows and practices are consistent across the enterprise.
The session wraps up with a panel discussion hosted by Memie Huang, featuring Jens Scharnetzki, Florian Vollmer, Aude Jacquemin, and Marc Fonteijn. Together, they will share candid reflections on pitfalls to avoid, practices that deliver results, and advice for building confidence in your own organization.From start to finish, participants will gain practical guidance on how to:
Frame the case for journey management
Connect journeys to product, business, and customer outcomes
Build momentum through people and community
Anticipate what leaders need to hear
Embed standards that make scaling possible
This is a fast-track guide to journey management, enriched by stories, lessons, and methods from those already leading the way.
Journeys & ecosystems